I spent 20 years building enterprise software. Now I bring those time-saving systems to local small businesses.
I'm Ajay Pattni. Based right here in Syston, I help Leicestershire small businesses get found online and get their time back.
20+ years in PropTech · 17 years working in CRM · 3 years working on a Property Portal · 3 years working in Compliance · 100s of features shipped · Based in Syston, Leicestershire

Big business gets the tech advantage. Local businesses get the admin.
During my 20+ years in PropTech—including 17 years at Reapit, scaling Boomin's CRM network across 160+ systems, and shipping 149 features as Head of Product at Movebutler (iamproperty)—I saw firsthand what enterprise automation can do.
I built machine-learning tools that processed 360 complex property documents an hour. But I also noticed something else: while tech companies build amazing tools for massive corporations, local small business owners are left doing manual data entry until 9 PM.
That’s why I started my own consultancy. No junior account managers, no confusing agency layers. Just one experienced person sitting down with you, figuring out where your hours go, and building simple systems that work.
The tech gap for small businesses
Big corporations use automation to save thousands of hours. Small business owners spend those exact same hours drowning in routine admin. I bridge that gap using plain English and tools you already have (ChatGPT, Claude, Copilot) set up around your actual workflow.
Every owner understands a website. That’s where we start.
Getting seen is the easiest entry point. Once your foundation is live and you're getting found on Google and AI search engines, we move straight to our second pillar: giving you your time back through automation.
- Head of Product, Movebutler | iamproperty (2023–2026): Strategy and roadmap for a compliance and transactions platform. Led a 13-person cross-functional squad, shipped 149 features in three years, launched AI Title Insights, saved an estimated 10,000 hours of manual work.
- Product Manager & Head of Integrations, Boomin (2021–2022): Connected a national property portal to 160+ estate agency CRMs. Cut CRM onboarding from 12 weeks to 7.
- Reapit (2004–2021, six roles): Second-line support to business analyst, via training, project management and client success. Seventeen years of helping businesses make software work day to day.
- Qualifications: BSc Software Engineering (Hons); SAFe certified Product Owner and Product Manager; British Computer Society member.
- Problem first, tools second: We look at your business bottlenecks before touching any software.
- Plain English, no jargon: If I can't explain it simply, I won't build it.
- Measurable outcomes: Every project aims to deliver at least 5 hours back to your week.
- Affordable for small budgets: Zero upfront website costs and transparent pricing.
Ready to get your evenings back?
I take on a small number of clients at a time so you always deal directly with me. Book a free 30-minute chat and let's look at where your hours are going.
